Launching Manchester 2026 · Registrations now open

Music
finds its
room.

The UK platform where emerging artists create guaranteed close-quarter shows in living rooms, rooftops, pubs, venues, studios and hidden spaces. Fans pledge, the threshold hits and the show happens.

House Shows Listening Sessions Studio Sessions Fan Hangs Venue Shows Artist-Led Guaranteed Shows Paid Before You Play 83% to the Artist Zero Risk House Shows Listening Sessions Studio Sessions Fan Hangs Venue Shows Artist-Led Guaranteed Shows Paid Before You Play 83% to the Artist Zero Risk
801
Grassroots venues left in the UK, down 16% since 2023
7.8yr
Average time for a UK artist to reach their breakthrough
£4.5B
Superfan economy, and almost none of it reaches emerging artists
0%
Financial risk. Shows only go ahead once the threshold is met
The threshold model

A show only happens
when it's certain.

No empty rooms. No wasted prep. No risk. Fans pledge without being charged, the show confirms once the minimum headcount is reached. Everyone shows up knowing the night is real.

01
Artist creates an experience

Set the format, price, minimum headcount and a date window. Free to list, takes five minutes.

Full artist control
02
Fans pledge, not charged yet

Card is authorised but not captured. Share the link with your audience and watch pledges build in real time.

Zero risk to fans
03
Threshold hit, show confirmed

Cards captured, artist paid upfront, host gets a confirmed booking. Guaranteed before anyone leaves the house.

Artist paid in advance

For artists

30 real fans
beats 30k
passive ones.

You don't need a venue or a booking agent. You need the people in your city who genuinely love your music and a way to let them show up and pay you for it.

🎵
You set everything
Price, format, minimum and date window. No gatekeepers and no promoter cutting a deal behind your back.
💷
Paid before you play
83% of ticket revenue hits your account the moment the threshold is confirmed. Clean, simple and paid before you even set foot on stage.
📊
Own your fan data
Every pledge is first-party: emails, postcodes and history. No algorithm stands between you and your audience.

↓ What fans see when your show goes live

Pledging live
Sat 14 Jun · Ancoats, MCR
Unreleased EP: Listening Session
Your city · Artist sets the price
14 of 20 pledged6 more to confirm
JM
Jess M. pledged a spot2h ago
TB
Tom B. pledged a spot4h ago
AK
Aisha K. pledged a spot5h ago
+6
6 more spots before confirmed

What you can host

Five formats.
Infinite nights.

Every format runs on the same model. Artist sets the price, fans pledge, threshold hits and the show is on. Pick the format that fits the moment.

01
🎸
Venue Show

A pub back room, arts space or café evening. Guaranteed crowd, full bar revenue for the venue and a proper stage feel for the artist.

Licensed venue
02
🏠
House Show

15 to 40 people in a living room, garden or rooftop. Acoustic or small PA. Close-quarter by design and impossible to replicate anywhere else.

Home host
03
🎧
Listening Session

Unreleased music heard by a small group first. Q&A included. Fans become part of the story before anyone else even knows it exists.

Any space
04
🎙
Studio Session

Watch the artist record. Ask questions. Hear creative decisions made live in the room. A seat at the table most fans never get.

Recording studio
05
Fan Hang

No performance needed. Just the artist and the people who care most: a café, a pub or a corner of the city. Connection over spectacle.

Any space

"Superfans are 20% of listeners but spend 66% more on live music. The tools to reach them don't exist yet for emerging artists. Until now."

Spotify Research · 2025  ·  Goldman Sachs Music Report · 2025

How the money splits
Per confirmed show
Artist receives83%
Alcove platform fee12%
Host / space receives5%
Bar revenue (pubs / cafés)100% kept
Payment timelineWithin 48 hours
First show pilot deal50/50 of platform fee
For hosts

Turn empty nights
into
guaranteed rooms.

Alcove brings paying audiences to your dark nights. You never set up for an empty room, and pubs keep 100% of bar revenue on top of the 5% ticket share.

📅
Guaranteed headcounts
We only confirm when the minimum is hit. No wasted prep, no empty room, no risk.
🎟
5% of every confirmed show
Paid by bank transfer within 48 hours of the show. Same rate whether you're a pub, café, studio or living room.
🤝
First show pilot deal
Your first Alcove show gets a 50/50 split of Alcove's 12% as a founding partner gesture. That's up to 11% on top of bar revenue.
Simple economics

Free to join.
Paid when it matters.

No upfront fees. No monthly subscriptions. Alcove only earns when you do.

Registration
Artists
Free
to join & list
Create your profile, set your show format, and list your first experience. Alcove takes 12% only when a show confirms.
  • Unlimited show listings
  • 83% of every confirmed ticket
  • Full fan data ownership
  • Founding artist: free listings for life
Registration
Hosts
Free
to list your space
List your space, set your availability, and approve bookings. You receive 5% per confirmed show plus all your bar takings.
  • You approve every booking
  • 5% per confirmed show
  • 100% bar revenue kept
  • First show: 50/50 pilot deal
Join Alcove

Register for the platform.
Be first to go live.

Artists and hosts who register now become founding members. You'll be contacted before we go live to set up your full profile and confirm your first show.

Get on the
platform.
Not the list.

This isn't a waitlist. Fill in your profile and you're registered. We'll contact you to complete your artist dashboard before we go live in Manchester.

  • 💷
    83% to you, alwaysWhat you see is what you get. Paid before the night.
  • 🚀
    Founding artist perksFirst cohort gets free listings for life and guaranteed feature placement.
  • 📊
    Your fan data, foreverFirst-party emails and postcodes. No algorithm in the way.
  • 🎵
    You control everythingPrice, format, minimum headcount, date window. No gatekeepers.

Registration progress

1
2
3

About you

Basic contact info — we'll use this to reach you before launch.

Step 1 of 3

Your music

Help us match you with the right spaces and fans.

Step 2 of 3

Show preferences

Tell us about the kind of experiences you want to create.

We use this to match you with the right size of space.

✓ You're registered.

Your artist profile has been saved. We'll email you at before we go live in Manchester to set up your full dashboard and confirm your first show.

Step 3 of 3

List your
space.
Not a pitch.

This is a real registration. Fill in your space details and you're in. We'll be in touch before launch to discuss your first show and sort the details.

  • 📅
    Guaranteed headcountsWe only confirm when the minimum is hit. You never set up for an empty room.
  • 🎟
    5% of every confirmed showPaid by bank transfer within 48 hours. Pubs keep 100% of bar revenue on top.
  • 🤝
    First show pilot deal50/50 split of Alcove's 12% as a founding partner gesture.
  • You approve every bookingNo show goes ahead without your sign-off. Full control, always.

Registration progress

1
2
3

Your details

Who we'll be speaking to about bookings.

Step 1 of 3

Your space

Help us understand what you're working with.

Maximum number of people the space can comfortably hold for a show
Step 2 of 3

Availability & preferences

When are your quieter nights? That's exactly when Alcove can fill them.

✓ Your space is registered.

We'll email you at before we go live in Manchester to discuss your first show, confirm your bank details, and walk you through how the booking approval process works.

Step 3 of 3

Just here as a fan?

Drop your email and we'll notify you when shows go live near you.

✓  You're on the list. We'll be in touch.