Launching 2026 · Join the waitlist now

Music
finds its
room.

The UK platform where emerging artists create guaranteed intimate shows in living rooms, rooftops, studios and hidden spaces. Fans pledge, the threshold hits and the show happens.

House Shows Listening Sessions Studio Sessions Fan Hangs Venue Shows Artist-Led Guaranteed Shows Paid Before You Play 83% to the Artist Zero Risk House Shows Listening Sessions Studio Sessions Fan Hangs Venue Shows Artist-Led Guaranteed Shows Paid Before You Play 83% to the Artist Zero Risk
801
Grassroots venues left in the UK, down 16% since 2023
7.8yr
Average time for a UK artist to reach their breakthrough
£4.5B
Superfan economy, and almost none of it reaches emerging artists
0%
Financial risk. Shows only go ahead once the threshold is met
The threshold model

A show only happens
when it's certain.

No empty rooms. No wasted prep. No risk. Fans pledge without being charged, the show confirms once the minimum headcount is reached. Everyone shows up knowing the night is real.

01
Artist creates an experience

Set the format, price, minimum headcount and a date window. Free to list, takes five minutes.

Full artist control
02
Fans pledge, not charged yet

Card is authorised but not captured. Share the link with your audience and watch pledges build in real time.

Zero risk to fans
03
Threshold hit, show confirmed

Cards captured, artist paid upfront, host gets a confirmed booking. Guaranteed before anyone leaves the house.

Artist paid in advance

For artists

30 real fans
beats 30k
passive ones.

You don't need a venue or a booking agent. You need the people in your city who genuinely love your music and a way to let them show up and pay you for it.

🎵
You set everything
Price, format, minimum and date window. No gatekeepers and no promoter cutting a deal behind your back.
💷
Paid before you play
83% of ticket revenue hits your account the moment the threshold is confirmed. Clean, simple and paid before you even set foot on stage.
📊
Own your fan data
Every pledge is first-party: emails, postcodes and history. No algorithm stands between you and your audience.
Pledging live
Sat 14 Jun · Ancoats, MCR
Unreleased EP: Listening Session
Your city · Artist sets the price
14 of 20 pledged6 more to confirm
JM
Jess M. pledged a spot2h ago
TB
Tom B. pledged a spot4h ago
AK
Aisha K. pledged a spot5h ago
+6
6 more spots before confirmed

What you can host

Five formats.
Infinite nights.

Every format runs on the same model. Artist sets the price, fans pledge, threshold hits and the show is on. Pick the format that fits the moment.

01
🎸
Venue Show

A pub back room, arts space or café evening. Guaranteed crowd, full bar revenue for the venue and a proper stage feel for the artist.

Licensed venue
02
🏠
House Show

15 to 40 people in a living room, garden or rooftop. Acoustic or small PA. Intimate by design and impossible to replicate anywhere else.

Home host
03
🎧
Listening Session

Unreleased music heard by a small group first. Q&A included. Fans become part of the story before anyone else even knows it exists.

Any space
04
🎙
Studio Session

Watch the artist record. Ask questions. Hear creative decisions made live in the room. A seat at the table most fans never get.

Recording studio
05
Fan Hang

No performance needed. Just the artist and the people who care most: a café, a pub or a corner of the city. Connection over spectacle.

Any space

"Superfans are 20% of listeners but spend 66% more on live music. The tools to reach them don't exist yet for emerging artists. Until now."

Spotify Research · 2025  ·  Goldman Sachs Music Report · 2025

How the money splits
Per confirmed show
Artist receives 83%
Venue / host share 5%
Pubs earn on top 100% bar
For venues & hosts

Fill your
dead nights.

Alcove brings confirmed, paying audiences to spaces sitting empty on weeknights. Every venue or host earns 5% of ticket revenue, and pubs and clubs keep 100% of bar spend on top. You never set up for an empty room.

📅
Revenue on your dark nights
Confirmed bookings Mon–Thu with a guaranteed headcount before a single drink is poured.
🆕
New audiences every time
Every Alcove show introduces your space to fans who've never found you yet.
🏠
Home hosts welcome too
No bar? No problem. Home hosts earn the same 5% of ticket revenue, paid by bank transfer within 48 hours of show confirmation.

Simple pricing

One fee.
No surprises.

Alcove takes 12% of ticket sales when a show is confirmed. No listing fees. No charge if the threshold isn't met.

For fans
Fan
Free
to pledge a spot

Browse shows, pledge without being charged, and only pay when the show is confirmed.

  • Browse shows by city
  • Pledge with a saved card
  • Auto-release if threshold fails
  • Early access to new shows
For hosts & venues
Host
5%
of ticket revenue, every confirmed show

Same split whether you're a pub back room or a living room. Pubs and clubs keep 100% of bar revenue on top, on a night that would otherwise be empty.

  • Free space listing
  • Accept or decline any request
  • 5% paid within 48hrs of confirmation
  • Pubs: full bar revenue on top
Early access · Launching 2026

Be first
inside Alcove.

Join as an artist, fan or venue. Get priority access, founding-member pricing, and a say in what we build.

Get in first.
Pledge without risk.

As a founding fan, you'll be first to see new shows when we go live. Your card is never charged until a show's minimum headcount is confirmed and automatically released if it isn't.

  • 🎟
    Priority accessShows go to the waitlist first, before public release.
  • 🔒
    Zero-risk pledgeCard authorised only. Released automatically if show doesn't fill.
  • 📍
    Launching UK-wideLaunching across the UK in 2026. All cities, all genres, all formats.
  • 📬
    Artist updatesHear directly from artists when they post a new experience.
✓  You're on the list. We'll reach out before we go live.

No spam. Just early access when we open the doors.

Post your first show.
Get paid before
you play.

No venue needed. No booking agent. No upfront cost. List an experience, share the link with your audience, and we handle ticketing, payments and the threshold confirmation.

  • 💷
    83% to you, always83% of every ticket goes straight to you. What you see is what you get.
  • 🎵
    You control everythingPrice, format, minimum headcount, date window. No gatekeepers.
  • 📊
    Your fan data, foreverEmails, postcodes, history. First-party data with no algorithm in the way.
  • 🚀
    Founding artist perksFirst cohort gets free listings for life and guaranteed feature placement.
We use this to pair you with the right host size
✓  Artist registered. We'll be in touch before we go live. You'll be first to list.

Free to join. No charge until your first confirmed show.

Turn empty nights
into
guaranteed rooms.

Alcove brings paying audiences to your dark nights. Every confirmed show puts 5% of ticket revenue in your pocket, paid by bank transfer within 48 hours. Pubs and clubs keep 100% of bar revenue on top. You never set up for an empty room.

  • 📅
    Guaranteed headcountsWe only confirm when the minimum is hit. You never set up for an empty room.
  • 🎟
    5% of every confirmed showPaid by bank transfer within 48 hours. Same rate whether you're a pub, café, studio or living room.
  • 🍺
    Pubs keep 100% of barThe 5% ticket share is on top, and you're getting a guaranteed crowd on a Monday night that would otherwise be empty.
  • 🤝
    First show pilot dealYour first Alcove show gets a 50/50 split of Alcove's 12% as a founding partner gesture.
✓  Space registered. We'll reach out before launch to discuss your first show.

Free to list. You approve or decline every booking request.